Let’s say that you’re a Chiropractor and your 10 a.m. slot is not as busy as you’d like. You log onto http://www.booka.me, and make a discounted coupon for 10 a.m. Monday through Friday for one week.
Then, you click and post this coupon to your facebook wall, LinkedIn feed, google+, and tweet it out to your followers. You can even copy and paste the coupon widget code into your email marketing and do an email blast to your database.
In a matter of seconds you’ve let your entire social media circle know that you have a time slot open at a discounted price.
You’re creating your own demand for your services. You keep 100% of the coupon proceeds – and you’ve filled your open appointment times.
Now this is Social Marketing!